#29.09.2023 YES YOU CAN SAVE THE TOMATO ! APEAL’S ONLINE CAMPAIGN LAUNCHES ON INTERNATIONAL DAY OF FOOD LOSS AND WASTE
In the EU alone, we discard a staggering 59 million tonnes of food every year.
This International Day of Awareness of Food Loss and Waste (IDAFLW), we’re thrilled to launch our ‘Yes You Can’ campaign. It’s all about recognising the vital role of steel packaging in reducing food waste, from #FarmtoFork.
As a response to increasing food costs, increasing food storage energy costs and concerns about increasing packaging waste, we will share a series of lighthearted information films about how steel food cans can help brands, retailers and consumers save food and reduce waste.
And as steel packaging is also the model for circularity in packaging, all used steel packaging can be fully and endlessly recycled into new steel products.
The campaign launches 29th September in connection with the International Day of Awareness of Food Loss and Waste (IDAFLW) and ends on World Food Day 16th October.
Curious to learn more? Check out our video: