30 Years of APEAL

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30 YEARS AS THE REFERENCE
FOR STEEL FOR PACKAGING

APEAL was founded in 1986 by the predecessor companies of ArcelorMittal, Tata Steel and thyssenkrupp Rasselstein, joined subsequently by U.S. Steel Kosice.

Together they aimed to ensure recognition by canmakers, retailers, brands and policy makers alike of the qualities and benefits of using steel for packaging.

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APEAL marks 30 years by looking to the future of Steel for Packaging

APEAL was founded 1st April 1986 by the predecessor companies of ArcelorMittal, Tata Steel and thyssenkrupp Rasselstein, joined subsequently by U.S. Steel Košice. In the 30 years since then, APEAL has promoted the qualities and benefits of using steel for packaging to canmakers, retailers, brands and policy makers alike, becoming the go-to reference for steel for packaging in Europe. Today APEAL launches two exciting projects focusing on the past, present and future of steel for packaging…

Over 30 years…

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