APEAL – the Association of European Producers of steel for packaging – is a federation of the four major producers of steel for packaging.

Founded in 1986, APEAL represents:

95% of the total European production of steel for packaging.

the production of up to 4.8 million tonnes of steel for packaging per year (equivalent to 42 billion steel cans).

Mission & Objectives

Our mission

We are committed to working with all relevant stakeholders to ensure understanding and support for steel as a sustainable and resource efficient packaging solution.

Our objectives

Contribute positively to the development of EU policy related to steel for packaging, particularly in the areas of packaging, waste, recycling and recovery.

Monitor technical developments to ensure industry compliance

Document, support and communicate the environmental, social and economic benefits of steel for packaging

Member Companies