Double digital success for APEAL!

#13.05.2016 Double digital success for APEAL!

APEAL is celebrating the success of both its website and its latest social media campaign.

The APEAL website won the award for best association website at the International and European Association Awards in Berlin, seeing off competition from a wide range of entrants.

In a sector filled with text heavy, information-led websites, the jury appreciated how this site clearly outlines the benefits of steel for packaging, especially in terms of sustainability, in an accessible and easy to understand way.

The second ‘digital’ success story concerns APEAL’s “30 days, 30 facts about steel” social media campaign.

The light, bitesize campaign saw APEAL publish one key fact about steel for packaging each day throughout April helping to give followers an insight into the qualities which make steel a unique packaging material.

It proved very popular, creating a roughly 800% increase in the number of interactions ordinarily received each month, along with a 90% increase in profile visits and around a 250% increase in post impressions.

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