#04.08.2022 APEAL’S CONSUMER CAMPAIGN IS NOW AVAILABLE IN ENGLISH
APEAL’s new information pack is designed to help stakeholders communicate the benefits of steel packaging to consumers, providing useful facts and figures as well as a suite of communications materials which can be used free of charge.
The comprehensive information pack covers topics such as food waste, packaging waste, recycling, and the vital role steel packaging has to play in preserving food. It has been designed to ensure it is accessible and can be used effectively by a wide range of individuals.
Alexis Van Maercke said “The can is a safe, effective and affordable means of preserving food and vital nutrients such as vitamins and fatty acids, in premium and everyday food products.
“Food waste is one of the major challenges which society must face in the years ahead. It is therefore vital that we continue to raise awareness of the crucial role played by steel packaging which helps to reduce waste at every stage in the supply chain and in the home.
“It is also important to remember that steel packaging is a proven model of circularity as it is the easiest and most economical packaging material to recover from any waste stream just by using a magnet, and it can be recycled forever without loss of quality.”
Download the toolkit, including all visuals, here