#16.10.2019 APEAL welcomes new member LIBERTY LIEGE-DUDELANGE
APEAL, the Association of European Producers of Steel for Packaging, has welcomed a fifth member, uniting all of the European producers of steel for packaging, the association confirmed today, 16th October.
Tony Waite, President of APEAL, said: “We are delighted to welcome Liberty Liège-Dudelange to APEAL. It is a significant step in the drive to strengthen our industry, drive growth and improve the wider understanding of steel as a sustainable packaging solution, its unique properties contributing directly to its excellent recycling performance and its ability to preserve food and reduce waste.
Commenting upon the announcement, Jean-Francois Willem, Head of quality and product development at Liberty Liège-Dudelange, said: “Europe is on a journey from a linear to a circular economy and we are all determined to help raise awareness of steel for packaging as a truly sustainable material and a positive choice for the environment.
“APEAL is the reference for steel for packaging in Europe – joining the association is therefore the right choice for our company and the other members of APEAL.”
Through its coordinated activities in public affairs and communications, as well as environmental and technical initiatives, APEAL is committed to ensuring support for steel for packaging from policy-makers, brands, packaging manufacturers and retailers as a tried, tested and sustainable packaging solution.
With an enlarged membership, APEAL aims to deliver a stronger voice for steel packaging in Brussels and increased sustainability and innovation activities for the industry as a whole.