#24.09.2018 APEAL is pleased to support 7th annual Beverage Packaging Congress 16-17th October in Brussels

With conference themes focused on smart packaging, innovations in sustainability and product customisation the congress will be the perfect environment for APEAL to present and discuss the recent campaign launched by global steel producers to increase use of steel beverage cans.

Votesteel” is a global campaign launched by worldsteel aimed at increasing consumer awareness of the benefits of steel beverage cans and to remind packaging producers that modern steel is an attractive alternative to other packaging materials.

“Modern steel is very different from that of 30 years ago – matching and surpassing many other beverage packaging alternatives. It’s now thinner, lighter and stronger, and 79,5% of steel packaging is already recycled across Europe,” commented Alexis van Maercke, secretary general of APEAL.

“Not all cans are equal” is one of the key campaign messages, noting the unique magnetic properties of steel cans that facilitate their handling during filling operations and make them easy to recycle. 

APEAL will be moderating a roundtable discussion centred on the theme of raising public awareness on sustainability.

Indeed, the “Votesteel” campaign aims to build upon growing concern about our collective impact upon the environment and how to make a difference by choosing products that can be easily and efficiently recycled.

For more information about the conference visit their website here