#18.04.2014 APEAL invites Interpack visitors to take a fresh look at Steel for Packaging
Visitors to the Interpack trade show, 8-14th May, are being invited to ‘take a fresh look’ at steel packaging, not only at the APEAL stand (Hall 11B53) but also during a unique Steel Day at the Metal Packaging Forum (Hall 11A48) .
The APEAL Steel Day at the Metal Packaging Forum will take place on Friday 9th May.
A morning session will focus on how Steel for Packaging is recycled and efficient, with the secretary general of APEAL, Alexander Mohr, releasing the latest 2012 recycling figures for steel packaging and introducing the results of research into the value and performance of steel versus other packaging options. The research results will be presented by a representative of the Dutch consultancy TNO.
The afternoon session will reveal the outcome of a survey of brand owner attitudes towards the competing environmental claims of packaging materials. APEAL has appointed packaging design and research consultancy Design Futures, based within Sheffield Hallam University (UK), to conduct a survey of European brand owners and gauge their understanding of steel ‘s sustainability credentials as a trusted and reliable packaging material. The findings of the study will be presented by researchers from the University.
APEAL’s president Christian Korn will introduce each session.
Read more about the Steel Day on the Metal Packaging Forum here