Social
Individuals and communities are at the heart of the steel for packaging industry in Europe. The sector protects and supports its workforce, and invests in community and educational initiatives to ensure qualified, motivated employees for the industry and a positive impact on local regions.
Safety, the Number One priority
Employee health and safety is fundamental to sustainability. The four member companies of APEAL strive towards the ultimate goal of a healthy and safe workplace for both internal and external workers. In order to do this, the companies use varied individual and group-wide initiatives and events to raise awareness of, and share best practices in, workplace health and safety.
Starting 2014, worldsteel will promote and facilitate an annual Safety Day for the entire iron and steel industry, in which all our members will participate. ArcelorMittal has for the last seven years hosted an annual Health and Safety Day at its sites around the world, encouraging employees and contractors to “Stop, think and act safely in practice”. As early as 2003, ThyssenKrupp Rasselstein launched “Der gesunderhaltende Betrieb” (The health-promoting enterprise) a wide-ranging program designed to achieve lasting improvements in the health and performance capability of its employees, one of the first such projects in Germany.
Developing talent, advancing diversity
Training and human resources management ensure that APEAL member companies have workforces with the right level of skills. The Tata Steel Academy has 12 faculties. ArcelorMittal’s academy customises training programs according to organisational needs. To promote diversity, each member company of APEAL individually undertakes measures and initiatives in support of equality, gender diversity and inclusion.
Targeting the future workforce
Developing and assuring a pipeline of future talent is a continual challenge for APEAL members, who forge close links with specialist universities for recruitment and R&D. Tata Steel has a European graduate program and strong links to Cambridge University in the UK, and U. S. Steel Košice works in close contact with the technical university of Košice, with which it shares results and datas.
Reaching out to local communities
Outside of education and recruitment, APEAL’s members involve themselves with local communities to support development. For example, U. S. Steel Košice undertakes public-benefit activities such as blood donations, as does ThyssenKrupp Rasselstein, who also organises an annual “Rasselstein Cup” for youth football.