Corus Steel Packaging Design Awards ­ Exploiting the Strengths of Steel Corus Packaging Plus runs the Steel Packaging Design Awards in association with the D&AD (British Design and Art Direction). These awards are the largest, most internationally respected student awards in the industry. The D&AD is a professional association whose purpose is to set creative standards, educate and inspire the next creative gener ation and promote the importance of good design. The Corus Steel Packaging Design Awards are now a key fixture in the college calendar, providing an essential connection between design, education and business. The projects form a module component in the curriculum of many leading colleges and in some cases go towards the students' BA (hons) degrees in packaging design. Double ring-pull can for Strongbow won first prize for Swiss student Abel Savoy. Innovative ideas in steel Authentic briefs from leading consumer brands, that students would aspire to work< for in their professional career, reproduce the professional work environment that helps bridge the gap between the student community and the world of commercial design. Students' innovative ideas challenge creative parameters to demonstrate just what steel is capable of ­ fully exploiting steel's formability, visual appeal, quality and strength and push the boundaries of commercial design. Chris Challinor of Norwich School of Art and Design won second place for this can with its unique ring pull for Strongbow. Steel Packaging Design Awards 2001 In the Steel Packaging Design Awards 2001, three authentic briefs, for OXY On the Spot Cream, Strongbow Cider and KP Nuts, inspired 145 packaging solutions from students around the world. Glenn Tutssel, creative director of Tutssels Enterprise IG and Awards judge, commented on the calibre of entries, "It never ceases to amaze me how these young creatives can take a complex brief and extract so many innovative ideas. The freshness and raw spirit they bring to our industry is why I enjoy judging these Awards so much." Within the college confines the awards raise awareness of the huge design potential of steel as a packaging material amongst design students...and the same students are responsible for the future of packaging design. First place, Jade Aloof of Norwich School of Art and Design for this "nut" shaped vessel, (as in nut and bolt) for KP nuts. Second place for KP Nuts, Stephanie Mason of Bath Spa University, with this stylised peanut, commended by the judges for its shelf appeal and two adjoining bowls, allowing for flexibility of use.