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According to recent statistics,
an average German citizen consumes 4 cups of coffee
per day, which results in a yearly per capita consumption
of 160 litres. This makes coffee the favourite drink
in Germany, even above beer !
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One of the most renowned coffee
suppliers in the German market is Dallmayr, based in
Munich, with a history dating back to 1700. The company
has supplied exquisite "Delikatessen" to connaisseurs
throughout the centuries and has a reputation for the
finest quality. In the domain of delicacies, coffee
has always played an important role and Dallmayr has
constantly pursued its policy to offer the highest standards
of quality in the coffee market. As a result, Dallmayr
is rated amongst the top brands in Germany. For many
decades, Dallmayr has been loyal to steel cans for the
packaging of ground coffee. Mr. Dieter E. Vogel, Head
of Green Coffee Division and Roast & Ground Production,
has been witness to this and is one of the architects
of Dallmayr's success. "For household consumption we
had a market share of around 10 % in 2000. And in East
Germany we have an even higher market share - there
we are the number 2 brand".
Preserving
aromas and flavours
Dallmayr has always been a pioneer
for the use of steel cans for coffee. Mr. Vogel stressed,
"In the late 1950's we were already vacuuming our coffee
cans to preserve aromas and flavours. I can recall when
our cans still had a key opening device similar to those
you still see today on corned beef cans." He continued,
"We adopted the so-called "Zieh Fix" system and as early
as 1970 Dallmayr switched completely to easy open ends."
With the development of coffee percolators and other
coffee making systems the market for coffee expanded
rapidly and Dallmayr developed with the market. Mr.
Vogel stressed, "Cans remain the most suitable container
for high quality coffee. We therefore kept steel cans
for our premium brands because of their excellent presentation
properties and airtightness".
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