25th April 2002 - Interpack / Düsseldorf
APEAL will organise
its 3rd International Steel Packaging Congress on 25th April 2002 during
Interpack in Düsseldorf on the theme of « Steel Packaging Effectiveness
Throughout the value chain».
The consumer angle will be illustrated by unveiling recent, yet unpublished international surveys on the impact of various convenience and design features of packaging for consumers. The specific requirements and interests of retailers will be another focus for this third Congress. The effectiveness of packaging will be analysed from various angles :
• Design & Brand differentiation
• Environment & Consumer safety
• Innovation & Convenience
• Supply chain effectiveness
Key industry figures will be present as speakers and participants in various discussion panels. Live interactive internet link-ups with key players world-wide will give the Congress a truly international dimension. Delegates will also have the opportunity to view the Steel Packaging Design Gallery; an exhaustive gallery of innovative steel packaging solutions.
The evening’s closing highlights will be a unique artistic performance plus the presentation of the first Steel Packaging Effectiveness Award 2002 at the gala dinner.
Charles Reuland, Communications Manager of APEAL, highlights the up-coming programme for the next Steel Packaging Congress : «Thanks to unedited consumer surveys and business testimonies, the Congress 2002 will unveil the key drivers behind the effectiveness of packaging solutions. This effectiveness will be analysed from different angles : supply chain effectiveness, design & brand differentiation, and innovation & convenience.
Moreover, the event’s format will differ considerably from classic congressional presentations and speeches. There will be a «samba» of audio-visual testimonials and live internet interventions from key decision-makers around the world. Two moderators focusing on the consumer and the business angles will help shed a creative light on the most recent uses and trends for steel in packaging."
«Steel for Packaging : fitting the future together».
«Thank you so much for the outstanding programme at the Steel Packaging Congress. The meetings and speakers were the highlight of my week long visit. Very informative and worthwhile, as well as so well organized».
Bill Clancy, Marketing Manager,
SILGAN CONTAINERS MANUFACTURING
CORPORATION
«The Congress was very well organized. It was good to see the various disciplines together».
Barbara Bassett, Group Manager Packaging,
CAMPBELL SOUP CO.
«The congress was informative
and impressive. It was beyond description».
Toshihiko Soma, General Line Can Sales Manager,
Toyo Seikan Kaisha Ltd
«A positive form of knowledge transfer from a designer’s
point of view».
Andreas Wilhelm, Designer,
PLAN & DESIGN POOL
For more information concerning the 'Steel Packaging Congress 2002"
or the "Steel Packaging Effectiveness Award 2002" please
contact:
Sarah Clapham
Tel: +32 2 535 72 02
E-Mail: s.clapham@apeal.be
www.apealcongress.org