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Virbac, a French laboratory with international scope specialised exclusively in animal health, has selected steel packaging for its new product : Cyclio, the first annual anti flea product for cats and dogs.
So why select steel to package their product : Alain François, Responsible for Technical Industrial Development and Grégory Bonucci, Responsible for Packaging Development at Virbac could have chosen a traditional packaging in cardboard for Cyclio. But for this very innovative product they wanted a distinctive and original packaging…..and steel was able to meet all their technical and marketing criteria.
• Indeed, steel packaging’s specific characteristics of protection, solidity and reliability reinforce the notion of quality, safety and modernity in this premium veterinary product, which was produced as a result of far reaching scientific studies.
• The metal look of this packaging reinforces the perception of a "premium product" for veterinary prescriptions.
• The unusual choice of steel packaging for these veterinary products evokes a product of the future through the "Packaging Millennium" concept.
Cyclio has been available at veterinary surgeries in France since the beginning of December 1999 and will be introduced in the rest of Europe by the end of 2000. Its success is thanks to the innovative combination of a concept for an annual treatment and its packaging….And Virbac is ready to apply this experience to other products.
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