BRAND MARKETING
Steel : the "Premium Packaging" for Coffee
Lavazza : a Design for Speciality Positioning
Dallmayr : "We opt for Steel to Pack our Premium Brands"
Illycafee's Unique Blend : Preserved in a New Steel Container
Own Label Buyers' Perception & Attitudes to Packaging
Parfums Jean Paul Gaultier : Steel enters the world of imagination and creation
A chocolate treat in a 2 piece beverage can : Ovidias chooses the quality of steel for its premium quality chocolates
The 25cl "Slim" Steel Can - a Brand Image for High Quality Products
Baby Food in Germany : Nestlé switches back to steel
The European Packaging Decision-Makers Validate the promotional efforts of our industry
A European Survey amongst Marketing Decision Makers
Steel Packaging: An innovation within the veterinary sector
A pilot project in the Pet Food market
Dialogue with the market: A new design for De Keyn/Akzo Nobel
New steel paint can bring Crown's decorative effect paint to life
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