STRUCTURE
THE APEAL STRUCTURE

APEAL, the Association of European Producers of Steel for Packaging, has a simple, de-centralised structure. The Board of Directors, composed of delegates from all industry members, meets regularly to determine and monitor policy and objectives, approve the organisation's budget and elect a President for a defined mandate.

APEAL's Marketing Committee co-ordinates the work of various European Task Forces with remits covering market analysis, communications, environmental issues and public affairs.

Should specific matters arise - concerning, for example, ecological assessment in a particular country, or various technical questions - APEAL will convene an appropriate ad-hoc committee without delay.

 

EUROPEAN TASK FORCES
CREATION OF ACTION ORIENTATED, PAN-EUROPEAN TASK FORCES

APEAL set up a number of pan-European Task Forces made up of marketing and R&D specialists from its member companies. Their aim: optimise today’s steel packaging solutions and, in co-operation with all of the players of the packaging chain, foster future innovation.

Key to the projects tackled by these European Task Forces is market research into the attitudes and behaviour of consumers and the needs of packaging decision-makers in Fast Moving Consumer Goods companies.

 

PAN-EUROPEAN STEEL FOR PACKAGING TASK FORCES

Apeal's European Task Forces bring together industry specialists to work with you, on how steel packaging can enhance your brand. For more information, or if you have any projects under way which could benefit from Task Force involvement, please contact Apeal using our Task Force Briefing

 

Food
Mission - Build marketing communication on the basis of SWOT analysis, market research and the needs of consumers regarding food packaging demonstrating the interest of steel for packaging as a packaging solution.
Beverage
Mission - Develop marketing communications documents on printing and decoration potential of steel for packaging and other aspects positioning our material as an interesting solution.
Eastern
Europe
Mission - Analyse the opportunities and threats that exist in Eastern European countries for steel for packaging in all market segments. Suggest and develop a number of marketing communications activities for those markets
Environment
Food Safety
Mission - Deal with all significant environmental and food contact issues relevant to steel as a packaging material. Co-ordinate education and information programmes across Europe to demonstrate the environmental credentials of steel packaging
Public Affairs
Mission - Represent the common interests of APEAL members to European Union institutions on issues related to packaging waste. Develop consistent public affairs strategies and policies throughout the European steel packaging industry.
Retail
Mission - Conduct a survey to understand the decision making process, assess current level of knowledge on steel as a packaging material. Identify possible opportunities for steel for packaging. Learn more about the retailers communication expectations and information needs


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