APEAL' S MISSION
To promote steel for packaging, for all applications, with one voice at European level
COMMUNICATION

Ensure efficient flux of information between APEAL and its members

Develop and implement an integrated promotion plan at international level towards multinational decision-makers

Circulate all available information on steel for packaging and its applications to all interested audiences at international level
ENVIRONMENT 
Develop common positions between member companies on environmental issues

Develop tools to illustrate the environmental credentials of steel

Gather information and share experience of educational and anti-litter programmes
DATA COLLECTION AND MARKET RESEARCH

Monitor market movements to ensure that the steel industry responds to the needs of the packaging industry

Enhance industry knowledge of decision making process in the packaging chain

Develop an integrated information database on the steel for packaging industry and its international market
PUBLIC AFFAIRS


Establish consistent public affairs strategies and policies throughout the European steel packaging industry

Represent the interests of member companies amongst European legislative institutions.


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